Simple and to the point. I know the MBTA launched their own store at some point last year, selling subway memorabilia and ludicrously overpriced, subway branded jeans, but I really feel they're missing their market here.
I mean, they pay attention to #MBTA tweets, right? They see that most of their customers are A) Perturbed if not outright angry, and B) Love ironic humor, right? That's what makes this shirt gold, they should be kicking themselves that they didn't come up with this first.
They completely missed their target demographic, these shirts are going to sell like hotcakes*. And spare me the idea that you can't sell something making fun of your service, you guys are facing a massive debt, and again, you're attempting to sell subway branded designer jeans for $159 a-pop, you should be open to anything and everything, including self-depreciating humor. You may have found a nice niche market buying vintage subway signs and train models, but this here shirt has mass appeal, that's what you gotta be going for in a time like this.
*This is an interesting saying as I have no idea what a hotcake is, nor have I ever seen a hoard of people lining up to buy one. What gives here?