Which is to say bitching like a little girl as usual. I'll tell you what you should do, shut the fuck up. This guy and his people honestly have no idea. Opening night should have been a big enough event, he could have came out, played ball, showed a no-nonsense attitude and commitment to winning and shit would have eventually died down. Let your actions do your talking, and let your gigantic ego rest for a night. Would have been smart right? Well maybe Lebron should have went to college for a year or so, or at least whoever handles his PR. Honestly, no one at Nike batted an eye at the release of an over the top narcissistic montage for an already embattled personality? They really thought an inside window into Lebron's mind (which apparenlty operates at a 5 year olds intelligence level, egocentric, bitches about perceived slights to any one who will listen, and takes the blame for nothing) is what would win the public back? Epic fail. I'll come up with 3 better commercials for "re-introducing Lebron" right now:
1. Release "grainy" home shot footage of Lebron working on his game this summer (which admittedly might be hard to find with all the time he spent partying and patting himself on the back). Have background voices from sports commentators playing in the background discussing his decision, have Lebron say something about motivation or having a lot to prove, and cut to a shot of him swishing a turn around.
2. Light hearted series of commercials showing Lebron, Wade, and Bosh running half court games with various neighborhood kids, or against a trio of former nba legends. Hijinks and hilarity ensue, makes us realize we'd choose playing pick up with our friends in his situation as well.
3. Standard Nike black and white dramatic commercial, inspirational instrumental music accompanying the background. Video of Lebron as a youth on youth teams celebrating with his friends after victory, footage of lebron on aau teams celebrating victory with his friends, video of lebron on his highschool team celebrating victory with his friends (getting the theme here), and end with a shot of this picture.
Basically anythign to play up that he chose a team, playing with friends, and winning over showcasing his outsized ego would have won me over. Get used to those Hate Tweets Lebron, its going to be a long season.
PS: If Nike steals any of those golden ideas I'm suing.Double PS: GO CELTS